MAX The Last of Us — Season 2 Premiere Personalization

To celebrate the premiere of The Last of Us – Season 2, StreamMax Hungary hosted an immersive launch event featuring interactive experiences designed by JB Creative Agency. I was invited to take part by delivering live hand engraving as a pop-up personalization element.

During the event, I engraved custom-branded carabiners for guests — each personalized with names, nicknames, or short words tailored to the limited surface of the object. The activation required both speed and precision: approximately 150 carabiners were engraved within four hours, making personalization a dynamic, high-energy part of the guest journey.

The engraved carabiners functioned as compact, collectible brand pieces — practical, durable, and aligned with the series’ survival-driven visual world. Integrated seamlessly into the event concept, the personalization added a tangible layer to the overall experience.

A strong example of fast-paced, high-volume live engraving within an entertainment and pop-culture environment.

Agency: JB Creative Agency
Client: StreamMax Hungary
Event: The Last of Us – Season 2 Premiere