Yves Rocher — Heat-Foiled Personalization at Product Launch

For a Yves Rocher Hungary PR event, I was invited to create live heat-foiled personalization on cosmetic bags as part of a product launch experience.

Guests could choose from three foil finishes — gold, silver, or rose gold — and I added their names to the bags on-site, turning each piece into a refined, personal keepsake. The tactile quality of heat foiling paired beautifully with the brand’s natural yet elevated aesthetic, making personalization both subtle and impactful.

Beyond the visual experience, the event also featured a thoughtful discussion around the theme “How can we age gracefully?”, adding depth and meaning to the activation. Set in the welcoming space of Oh My Green, the atmosphere encouraged conversation, connection, and reflection.

This project is a great example of how material choice, technique, and personalization can come together to support PR storytelling — enhancing both the emotional and experiential layers of a brand event.

Brand: Yves Rocher Hungary
Agency: Invite Communications
Location: Oh My Green Budapest