L’Occitane PR event — Personalized Perfume Experience

Brand renewal is always an exciting moment to witness — especially when it involves a brand close to my heart. This L’Occitane project was a celebration of creativity, craftsmanship, and trust, and a wonderful example of how live personalization can become part of a brand’s evolving story.

I had the pleasure of collaborating once again with L’Occitane Hungary, who continuously invites me to experiment and bring fresh ideas into brand experiences. The event itself was beautifully conceptualized and executed by BigBag PR, creating an intimate and inspiring setting for guests.

During the event, visitors were invited to create their own personalized perfumes. I hand-painted floral or abstract motifs on the bottles and engraved monograms based on each guest’s preferences. Conversations around scent, symbolism, and personal taste played a key role in shaping every piece, making each bottle entirely unique.

The event was fully booked throughout the day, with a constant flow of guests and a high volume of personalized bottles created in just a few hours — a true testament to the power of interactive, meaningful brand experiences.

A joyful, high-energy collaboration that beautifully combined PR strategy, brand storytelling, and handcrafted detail.

Client: L’Occitane Hungary
PR Agency: BigBag PR