K-Beauty Festival — Live Personalization Experience

In 2025, I had the pleasure of taking part in the K-Beauty Festival, an event celebrating Korean beauty culture, organized by Rossmann, KOTRA, and the Korean Cultural Center. The festival took place in the stunning building of the Korean Cultural Center on Frankel Leó Street in Budapest and brought together beauty brands, cultural experiences, and an incredibly engaged audience.

During the event, I provided live engraving at the beautifully flower-decorated stand of Daeng Gi Meo Ri and Frudia, customizing hair combs and gua sha tools for guests. Personalization quickly became one of the highlights of the festival — the stand was constantly buzzing with visitors, meaningful conversations, and genuine excitement as each piece was created on the spot.

What made this project especially memorable was the immediacy of the experience: transforming everyday beauty tools into personal keepsakes, right in front of their future owners. Seeing people connect with a hand-crafted detail in real time is something I never take for granted.

A truly inspiring collaboration that perfectly reflects how live calligraphy and engraving can elevate brand experiences and create lasting impressions.

Clients: Rossmann · KOTRA · Korean Cultural Center
Brands: Daeng Gi Meo Ri · Frudia