Leon Hotel — Grand Opening Personalization Experience

For the grand opening of Leon Hotel, I was invited to take part in an evening built around a carefully crafted creative concept developed by the agency Socially Budapest. Guests were welcomed with a symbolic first journey into the world of the hotel, where every detail reflected elegance, travel, and new beginnings.

My role during the event was to personalize leather luggage tags using gold foil, transforming them into refined keepsakes for the guests. The tags were created live throughout the evening and became a popular element of the experience, with a steady flow of visitors engaging in the personalization.

With a background in advertising, I particularly enjoy collaborating with agencies and working as part of a larger creative vision. This project marked my first collaboration with the Socially team, and the process was smooth, well-organized, and inspiring from start to finish.

A strong example of how live calligraphy and personalization can seamlessly integrate into hospitality events, enhancing storytelling and leaving guests with a tangible brand memory.

Agency: Socially Budapest
Client: Leon Hotel Budapest