Gucci Flora — Gardenia Launch Personalization

To celebrate the launch of Gucci Flora Gardenia, I was invited by Primőr Cosmetics to take part in an exclusive fragrance launch event, where guests were welcomed with a personalized luxury experience.

For this occasion, I was commissioned to create a custom line-art floral engraving, inspired by the gardenia — the key note and visual symbol of the fragrance. The illustration was designed by me specifically for this launch and engraved live onto the bottles during the event.

Guests had the opportunity to take home their own personalized 30 ml Gucci Flora perfume, engraved with the gardenia artwork, along with their name or initials. The personalization became an integral part of the event experience, transforming each fragrance into a unique keepsake.

Held at the Douglas WestEnd store, the launch was filled with excitement, elegant details, and genuine moments of connection. A beautiful example of how bespoke craftsmanship can enhance luxury product launches and create lasting brand memories.

Client: Primőr Cosmetics
Brand: Gucci
Event: Gucci Flora Gardenia Launch