Furla — Store Opening Personalization at MOM Park

For the grand opening of the Furla store at MOM Park, I was invited to create live calligraphy personalization on Furla paper bags, adding a bespoke touch to the shopping experience.

Guests could choose from a selection of beautifully curated Furla messages or request their own custom wording, turning each bag into a personalized takeaway that extended the brand experience beyond the store. The live writing element added warmth and individuality while staying fully aligned with Furla’s elegant visual identity.

The atmosphere of the event was further elevated by thoughtfully designed floral elements and styling, creating a refined yet welcoming setting that echoed the brand’s Italian heritage and sense of effortless luxury.

A subtle, effective example of how live calligraphy can enhance retail openings through personalization that feels intentional, understated, and brand-conscious.

Brand: Furla
Event: Store Opening — MOM Park
Partner: Fashion Drive

Decoration and flower: ATAK PELIF floral expeditions