FRU is the creative mind behind linesbyme.studio, offering bespoke calligraphy, hand engraving, and floral painting in Budapest
I hand-painted floral or abstract motifs on the L’Occitane bottles and engraved monograms based on each guest’s preferences.
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Guests had the opportunity to take home their own personalized 30 ml Gucci Flora perfume, engraved with the gardenia artwork, along with their name or initials.
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Guests were invited to design and paint their own Decathlon leather shoes, translating memories, motivation, and movement into visual form.
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I was invited to take part by creating live personalization on Uber waterproof bags, designed for guests to use while on board.
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